Kodak has been developing a formidable sales, marketing and distribution network. This hangs on the presence of Kodak Express photographic development shops, of which there are now more than 5,400 in China. These are not franchise operations, but branded outlets which are independently owned, explains Michael O'Connell.
The way it works is that each store owner has to invest in the real estate and in the mini lab, which can cost anywhere between US$30,000 and US$50,000. Kodak provides store layout, signage and storefront materials, worth around US$5,000 per store, and supports that commitment with training. Kodak also encourages the store owners to keep the outlets looking smart and running efficiently, as well as advising them on maintenance of the mini labs. The Kodak Express store owner agrees to use only Kodak paper and only to stock Kodak film.
The results of this strategy have been successful. Sales in 2000 were up 11 per cent on the previous year and earnings up 53 per cent. Kodak now sells more film in China than in Japan.
http://cbbc.org/the_review/review_archive/company_profiles/1.html
The way it works is that each store owner has to invest in the real estate and in the mini lab, which can cost anywhere between US$30,000 and US$50,000. Kodak provides store layout, signage and storefront materials, worth around US$5,000 per store, and supports that commitment with training. Kodak also encourages the store owners to keep the outlets looking smart and running efficiently, as well as advising them on maintenance of the mini labs. The Kodak Express store owner agrees to use only Kodak paper and only to stock Kodak film.
The results of this strategy have been successful. Sales in 2000 were up 11 per cent on the previous year and earnings up 53 per cent. Kodak now sells more film in China than in Japan.
http://cbbc.org/the_review/review_archive/company_profiles/1.html
The above photo was taken at a local mall
This photo shows another Kodak Express, a storefront location
A sign on the window showing the different services offered
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