The way it works is that each store owner has to invest in the real estate and in the mini lab, which can cost anywhere between US$30,000 and US$50,000. Kodak provides store layout, signage and storefront materials, worth around US$5,000 per store, and supports that commitment with training. Kodak also encourages the store owners to keep the outlets looking smart and running efficiently, as well as advising them on maintenance of the mini labs. The Kodak Express store owner agrees to use only Kodak paper and only to stock Kodak film.
The results of this strategy have been successful. Sales in 2000 were up 11 per cent on the previous year and earnings up 53 per cent. Kodak now sells more film in China than in Japan.